Hayles Vs Weiner

Norbert Wiener, the creator of Cybernetics, has perfectly articulated the human behavior with regards to the sharing of “information,” and the advantages and disadvantages of having control, especially when it comes to media. Weiner not only explained the conduit between distribution of information and usage of control but also inspired research into various areas such as the potential of human capabilities with interfaces to sophisticated electronics, like the user interface studies.

Hayles is correct in saying that Wiener sees “communication as a relation,” as he has clearly explained how one factor is dependent on the other, and how even a single misuse of the information can affect everyone within and outside the box. According to Wiener, it is important that the information is shared within your circle, as it is important to gain control of the situation as needed, but also to further disseminate the information in the right manner, time and place. In this context, it is important that the parties in the chain understand their responsibility and do not misuse the power for their individual gain, which sadly happens sometime.

According to Weiner, a  bureaucracy and a factory are automated machines. The whole world — even the universe — could be seen as one big feedback system subject to the relentless advance of entropy, which subverts the exchange of messages that is essential for continued existence (Wiener, 1954). This concept of interdependent communications systems, coupled with Wiener’s theory that a machine that changes its responses based on feedback is a machine that learns, indicates the distinction between media and cybermedia.(http://mindymcadams.com/cybermedia/wiener.html)

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One Response to “Hayles Vs Weiner”

  1. “This concept of interdependent communications systems, coupled with Wiener’s theory that a machine that changes its responses based on feedback is a machine that learns, indicates the distinction between media and cybermedia.(http://mindymcadams.com/cybermedia/wiener.html)”

    A machine that can learn! By itself! Imagine the implications!

    “1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
    2. A robot must obey orders given to it by human beings, except where such orders would conflict with the First Law.
    3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.”
    from Isaac Asimov’s I, Robot

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